Project NY – Summer 2014

by Umang on August 1, 2014

I had the pleasure of attending this year’s Project New York show (July 20-22, 2014) at the Jacob Javits Center in New York City. As expected the show was professionally organized and there was a good handful of professional tshirt labels flashing their wares. The show attracts buyers and press, so if you are serious about getting your label on the rack of a fine establishment, check out the organizer’s website.

The following labels are in no particular order:

1. Brand: MNKR

Home: Los Angeles, CA

IMG 20140720 125228 480x640 Project NY   Summer 2014MNKR is producing a large array of bold graphic tshirts spanning various themes.

Monetary Damage: $28-30


2. Brand: PalmerCash

Home: Idaho (not kidding, no offence Idaho)

IMG 20140720 125644 480x640 Project NY   Summer 2014

PalmerCash’s line covers all kinds of genres, such as NASA, cities, states, beer and other random things.

Monetary Damage: $28


3. Brand: Choke Shirt Company

Home: Seattle, WA

IMG 20140720 125944 480x640 Project NY   Summer 2014Choke Shirt Company’s graphics span various themes so chances are, you will find something that’s for you.

Monetary Damage: $26


4. Brand: Solid Threads

Home: Hoboken, NJ

IMG 20140720 130257 480x640 Project NY   Summer 2014


You know those tshirt labels that sell all kinds “fun” graphics on a tshirt? The ones that print their stuff on Hanes Beefy Tees with a low price point? Well this is one of those labels but to my pleasant surprise, they are printing them on good quality tshirts which probably attributes to the cost.

Monetary Damage: $23.95


5. Brand: Bakline

Home: Brooklyn, NY

IMG 20140720 130421 480x640 Project NY   Summer 2014


For the love of all things Rugby. Bakline, strives to create solid designs with one theme in mind.

Monetary Damage: $23-32


6. Brand: Infinite Society

Home: New York, NY

IMG 20140720 131456 480x640 Project NY   Summer 2014


One of the few Urban themed brands at the show, Infinite Society stood out among the other labels. All of their shirts are printed on either black or white tshirts which is usually a hard sale. Keep an eye out for their upcoming designs which are line art drawings of things, New York.

Monetary Damage: $25


7. Brand: Father Panik Industries

Home: Brooklyn, NY

IMG 20140720 132349 480x640 Project NY   Summer 2014


If you are tired of “Brooklyn Industries” and want a fresh “Brooklyn” or NYC themed look, give Father Panik Industries a glance.

Monetary Damage: $32-34


8. Brand: Sharp Shirter

Home: Washington DC

IMG 20140720 133056 480x640 Project NY   Summer 2014


Sharp Shirter really like their animals in a fantasy setting. If your looking for artsy and odd give their site a look.

Monetary Damage: $24


9. Brand: Vardagen

Home: St. Fishers, IN (yup Indiana)

IMG 20140720 134219 480x640 Project NY   Summer 2014


Vardagen isn’t shy to produce various graphic themes to fill your closet.

Monetary Damage: $26-34


10. Brand: Quarter Water

Home: New York, NY

IMG 20140720 135036 480x640 Project NY   Summer 2014


Quarter Water albeit not really my style, stood out among the other labels at the show. They are taking New York City urban and giving it an MIA (rapper) flavor. Is there such a thing as Bodega Chic?

Monetary Damage: $60-65 (not really Bodega prices)


It was certainly interesting to meet all these tee makers and chat about their labels, face to face. Most were enthusiastic about their product and full of stories about the trials and tribulations of getting a tshirt brand off the ground. Marketing was the key topic with the chatty vendors. After being in the biz, it was easy to extract the newbies from the veterans. The veterans were less enthused to share their stories vs. the newbies who displayed excitement.

I had inquired if the vendors had participated in Project New York before and most replied that this was there first endeavor. Some vendors had participated in the Magic Las Vegas show and stated that the Magic Las Vegas (same organizers) show was five times the size of this event. If you have the funding and want to be a vendor, you may want to try Las Vegas first.

The overall graphic themes were diverse but it appears that owls, moustaches and dinosaur themes of the past have been replaced with NASA, elephants and bold font t-shirts as they were plentiful. If you are thinking about starting a t-shirt line, you may want to avoid these themes and think about the next big thing.



rps20140729 154908 480x360 NEW YORK CHAMPS 1937 T SHIRT   BY THE GOOD UNION
rps20140729 154814 480x640 NEW YORK CHAMPS 1937 T SHIRT   BY THE GOOD UNION
rps20140729 154944 480x360 NEW YORK CHAMPS 1937 T SHIRT   BY THE GOOD UNION

We are excited to kick off the summer/fall by releasing our first industrial sports tee NEW YORK CHAMPS 1937. Before the mega multimillion dollar sports contracts, the stardom, or the fame, American athletes played the game of basketball for the sheer love of it. The New York Champs 1937 shirt pays homage to the players during the industrial era that embodies this belief. Our goal was to create a real world industrial sports t-shirt. The lower hem of the shirt is hand sewn with our workshop approved tag. Lastly each shirt will come with a custom 4×6 N.Y. Champs 37 linocut blocked in waterbased ink. For a limited time we are offering 10% off use discount code CHAMPS10 @ checkout.

Andy: Always a pleasure to see a new shirt from these guys.


Fifth Sun Graphic Tees

by Andy on July 30, 2014

Nikki Fett 480x360 Fifth Sun Graphic Tees
Ads for 5 sun 2 480x177 Fifth Sun Graphic Tees
Laptop display 480x383 Fifth Sun Graphic Tees

Andy, thank you for everything you do in the T shirt industry. is the official online retailer for Fifth Sun, a leading supplier of graphic apparel for the retail clothing industry for over 18 years. Fifth Sun is nationally recognized as a creative designer and manufacturer of officially licensed apparel. With an uncommon strength in art intensive design, Fifth Sun designs and produces unique T-shirts for well-recognized brands including Angry Birds, Star Wars, and Nintendo. You can find Fifth Sun apparel in over 3,500 independent stores, retail clothing chains such as Hot Topic, Urban Outfitters, and Old Navy, in addition to most major national chains such as Target, JCPenney, Kohl’s, and Walmart.

While Fifth Sun T-shirts are highlights of many stores’ walls and shelves, is dedicated to providing both bestsellers and exclusive online designs. Fifth Sun stays on top of all the latest fashion trends to provide the best officially licensed and non-licensed T-shirt designs for Men, Women, and Boys. As a prolific contributor to popular culture and massive producer of original artwork, Fifth Sun is opening their T-shirt design vault for the very first time to offer access to 100’s of your favorite pop culture shirts.

Andy: It really is refreshing to have a brand submit themselves that are actually allowed to sell the tees on their site rather than crossing their fingers and hoping that they don’t get a DMCA letter.


Skater Gear from Fit Out Apparel!

by Andy on July 30, 2014

dsc00338 Skater Gear from Fit Out Apparel!
dalston 480x320 Skater Gear from Fit Out Apparel!

Cordycep and Hannibal Honey Badger tee!

Andy: Not really my style but I can see it appealing to others.


New York: So Worn

by Andy on July 30, 2014

BKmock5 BG      40 480x488 New York: So Worn

A city that eats its young…despite all the struggle we’re still New Yorkers at heart. Unleash the inner New Yorker in you!

Andy: I quite like the concept and the mockup looks good but I wonder if the effect would be so pronounced in reality.



by Andy on July 30, 2014


HETZL CLOTHING is an independent urban fashion brand focused on creative, non-conformist and exclusive individuals. HETZL is inspired in the graphic and visual ideology of the world of fashion, design and avant-garde, with a sober, rational, modern and ground-breaking approach.

HETZL comes from the Northern regions, halfway of the sea, the mountains and post industrialism. HETZL is a brand for stylish people, aiming at offering an exclusive product to a segment of persons who appreciate art, design and culture and want to set apart with garments inspired in their passions.

A HETZL likes typography, abstraction, post modernism, art deco, deconstructionism, the Russian avant-garde, the square, the circle and the triangle.

Andy: Very nice indeed, I would wear any of these.


Flying Packs – New T-shirt Brand

by Andy on July 28, 2014

 Flying Packs   New T shirt Brand

My name is Mario T. and i am founder and creative designer for FLYING PACKS CO. Flying Packs is about unity and exploring ones own creativity. I would love for you to have/checkout&criticize our T-shirts! feel free to check-out our first collection! I do recommend our FLYINGPANDA T-SHIRT, FLYINGPIG tshirt AND/OR OUR wolFPack Ts (theyve been local fav out here in SF,CA).

Thank You

Mario T.

Andy: Pretty cool designs!


Regular Show by Olan Rogers Collab

by Andy on July 28, 2014

with tm 480x480 Regular Show by Olan Rogers Collab
mord 480x719 Regular Show by Olan Rogers Collab
rigby 480x719 Regular Show by Olan Rogers Collab

Hey Andy,
Thanks for all you do, you’ve been holding down this site forever now. I’m not sure if you watch Regular Show or Cartoon Network, but we just came out with an official Regular Show collaboration featuring realistic versions of the main characters Mordecai and Rigby. They posted about the release on their Facebook page with a video of Olan and Regular Show creator JG Quintel. We might come out with a round two with a couple more characters as well.

Andy: Gotta admit that I’ve never heard of Regular Show in my life, but one of the good things about these designs is that I can like them without understanding the references or characters, which I usually take to be the sign of a good tee.


Small Company With a Big Statement

by Andy on July 28, 2014

image3 480x480 Small Company With a Big Statement
image21 480x639 Small Company With a Big Statement
image11 480x640 Small Company With a Big Statement

My best friend and I aren’t the ones that want to spend 4 years of our life getting a degree. So we decided to start a clothing company. But it just couldn’t be a plain old company. We had to stand for something. So we thought about it and we decided we would stand for being yourself and being happy. So that’s how we came up with BYBH Clothing. We slapped our name and saying on our shirt and that’s how we started. So be yourself, be happy!

Andy: I’m just going to say it; these t-shirts are not very good. The text really does look like it has been slapped on there, when with a bit more consideration and a different type treatment this could have been a nice shirt, but as it is this looks more like it’s a promo for something than being from a clothing brand. Still, they are just starting out so hopefully they will be able to learn from this (something tells me that they won’t be selling a lot outside their circle of friends and family) and push on with new designs which have wider appeal.


Omunky turned 5 a couple of days ago

by Andy on July 24, 2014

tdyjtjfk 480x480 Omunky turned 5 a couple of days ago
Rick is probably one of the nicest guys in the t-shirt industry, so I thought it was probably worth mentioning that the animal-based clothing line OMUNKY celebrated it’s 5 birthday on Tuesday, huzzah!


Five new tees from Enclothe

by Andy on July 24, 2014

shrtg 480x516 Five new tees from Enclothe
Lookin’ goooooood! Grim Reaper shirt is probably my favourite, very wearable.

Get 15% off until July 26th with the coupon code summernews14.



Coupon code for 50% off at PalmerCash

by Andy on July 24, 2014

email106 480x331 Coupon code for 50% off at PalmerCash
I have no idea how long the coupon code LONGLIVETSHIRTS will get you 50% off at the new PalmerCash, but my assumption would be “not particularly long”.


Cool new lookbook from Ugmonk

by Andy on July 24, 2014

lookbook 4 480x320 Cool new lookbook from Ugmonk
lookbook 19 480x720 Cool new lookbook from Ugmonk
lookbook 28 480x720 Cool new lookbook from Ugmonk
Really nicely shot, but that comes as no surprise.


Hot Dog On A Tee!

by Andy on July 24, 2014

10 8540 base  15974.1396020987.451.416 Hot Dog On A Tee!

If it’s not already marked in your cal…tomorrow is National Hot Dog Day. Perfect day to make a foodie fashion statement.

Show your love for this American guilty pleasure with The Mountain’s Hot Dog tee!

Available at for $20

Andy: I’ve actually seen people in public wearing tees from The Mountain, so I can only imagine what other food based shirts I’ll be seeing people in for years to come. Ridiculous design, but I think I actually prefer these to the animal ones.


sdcc kineda ex 480x480 Kineda x Ultra Street Fighter IV SDCC Exclusive

Kineda x Ultra Street Fighter IV SDCC exclusive! Five t-shirts featuring the new characters from USFIV: Hugo, Elena, Poison, Rolento and Decapre! Purchase these at the Capcom Booth at SDCC but know that quantities are extremely limited so show up early to get yours!

Andy: That seems like a pretty impressive ‘get’ for Kineda, good on them!


Toy Sldrs “8-Bit” Capsule Collection

by Andy on July 24, 2014

NESldrs Tank RedWhite 480x480 Toy Sldrs 8 Bit Capsule Collection
Coin Socks Red 480x480 Toy Sldrs 8 Bit Capsule Collection
1up Socks Black 480x480 Toy Sldrs 8 Bit Capsule Collection

Brooklyn based streetwear brand, Toy Sldrs, has released it’s latest collection aimed at triggering late 80s/early 90′s video game nostalgia. Within the collection, you’ll find its own designs fused with that of vintage ’8-bit’ gaming elements. The collection itself includes Tank tops, Snap backs, Socks and Flip Flops. An ideal line up of products to stay cool in during the summer heat. You can pick up these and other products currently available through the brands online store.

Andy: It’snot often I say this, but those socks are pretty cool.


Extreme Designs SocialMedia Banner 480x480 Brand New Extreme Designs by Jack of all Trades
DC1858 large Brand New Extreme Designs by Jack of all Trades
DC1859 large Brand New Extreme Designs by Jack of all Trades

Great news everybody! Jack of all Trades just released some awesome new designs, part of the Extreme Designs Collection.

They have gone the extra mile to include a variety of amazing printing techniques to the art. Parts of Batman, Spider-Man and Superman are printed with distressed shimmer Ink and parts of the paint splatters have been printed with puff ink to mimic the effect of actual paint being splattered on the shirt!

Check them out and let us know what you think!

Andy: Pretty damn badass!


All tees $14 at Teepublic

by Andy on July 23, 2014

igiikg 480x297 All tees $14 at Teepublic
No word on when this will end so you might as well hop on board the sale train now.



Moloch Clothing v3.0

by Andy on July 23, 2014

DSC 5465 480x678 Moloch Clothing v3.0
DSC 5479 480x753 Moloch Clothing v3.0
DSC 5545 480x725 Moloch Clothing v3.0

Moloch v3.0 is now available to purchase. The base t-shirts are now Uniqlo packed tees, a step up from the previous collection, this collection also includes tote bags! The release draws inspiration from retro computer culture referencing old viruses, conversations people had on the internet in the 80s and even Albert Camus. For the first time we are now also stocking women’s tees. Check out the Facebook page as we are running a free giveaway on there at the moment:

Andy: Moloch have some odd designs, but I want to wear them, so they must be doing something right. Uniqlo as the blank tee is unusual too.

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Stylin’ in StuntX t-shirts

by Andy on July 23, 2014

The D Tour 480x576 Stylin in StuntX t shirts
STX224 D Tour Back 480x576 Stylin in StuntX t shirts

It took some time, but there is finally a brand that is as much about the fashion as it is the lifestyle. Understanding that your fashion choices are an extension of your personality is at the forefront of creation for StuntX. Much of our inspiration comes from the lifestyle, culture and excitement of living life to the fullest (extreme sports, motocross, motorcycles, sky diving, skateboarding, surfing, music). Finding your inspiration in one of our design is the greatest indication that we are achieving our goals. We speak the language of a multiple generations that believe that life truly is worth living. We just help them live it in style.

Here is one of our latest designs, “The D-Tour” which is a fun visual appealing Screen printed T-Shirt with Rainbow Foil that says ‘Rock N Roll Is Dead!’ The back of the shirt is equally fun as it has tour dates for the shows.

The shirt retails for $32.00 and can be found here

Andy: I’m so glad that “the D Tour” is actually a thing, because my initial impression was that this was goes to be some kind of riff on “she loves the D”. That said, who buys a tour shirt for a tour they haven’t been to?

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