Don’t be so koi, we won’t live forever

I was taking a look at the ‘web-based platform for publication and publicity’ (ummm, blog?) that is Design Spotters earlier today and loved the tee they were promoting from UK label Dead By Sunday, there was a really ‘rock’ feel to it, which didn’t feel forced or fake, like most high-street Iron Maiden tour ’82 tees, so I thought I’d take a look if they did anything with sleeves. They do!

The hoodie that I’ve picked is certainly rather different in style to their tee offerings (one of which I think may be an homage to Rage/Audioslave guitarist Tom Morello), but I still like it, even though I can’t decide if doing a yin/yang themed hoodie is a bit cliche. Whether its cliche or not, they’ve certainly pulled it off with some style, those koi carp (right? I don’t know fish) look fantastic.

Dead By Sunday is still in its infancy (check their about page, they sound like good people), so everything is made to order, but somehow prices are kept pretty low by British standards.

Costiness=£40 take a look at the rest of the range here, but I presume to need to order by e-mail (if they do mail order at all).

Tagged as: ash, Dead by Sunday, fish, grey, hoodie, koi