Yeah, I mentioned this brand about an hour ago, but sometimes you’ve just got to take a deeper look. I know there’s a lot of people out there who pull out their wallets at the mere mention of a cephalopod, so I thought you’d love this.

The front is pretty plain, with just a little Toke tag on the right kangaroo pocket (it’s a zip-up) to separate it from your standard vanilla hoodie, well, that and what looks like quite a nice cut. The main action on this hoodie is going on around the back. The concept is superb, the one-colour print and style is kind of reminiscent of instructional manuals, and the concept is just executed flawlessly. It would be pretty interesting to see this as a t-shirt, I bet it would do pretty well.

Costiness=£40 with free global shipping URL (click ‘evil torch’ on the main page)

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