Soft Touch Reviews: PJE Los Angeles (part 1 of 3)

by Andy on April 17, 2007

23 Soft Touch Reviews: PJE Los Angeles (part 1 of 3)


There’s nothing like waking up on a sunny April morning and finding a package waiting for you from another part of the world. It actually happens to me quite a lot. But it’s not very often that I get a package with three tees in it. So expect to see quite a lot of PJE Los Angeles over the next few days. Unfortunately, despite dropping a few pounds this year none of them fit me (one of my friends says everyone in LA is thin, so I guess that’s just listening to your market), so it was a pretty good day for my brother.



13 Soft Touch Reviews: PJE Los Angeles (part 1 of 3)

Clearly, the most notable aspect about this tee is the use of Swarovski rhinestones. The danger with these rhinestones is that they could be used as a gimmick, but I don’t think that’s what is happening here, they suit the design, they’re a bit of fun, and whilst some people might say that they make you look a bit flashy, well, sometimes I don’t mind a bit of attention.

Their current line is called ‘American Exceptionalism’, and because I wouldn’t claim to be an expert on American culture, I’m going to let PJEs blurb explain what that name is all about:

“More American than a motel room meth lab, the debut “American Exceptionalism” collection from PJE Los Angeles presents a laidback survey of street-level Americana that’s both casually sophisticated and knowingly irreverent.

From obnoxious hedge fund managers to strippers “working their way through college,” the collection casts a gimlet eye on the rarely applauded–but uniquely American–people and values that keep our nation humming.

With an unbeatable trifecta of boldly austere imagery, superior, loomed-in-LA fabrics and distinctive Swarovski rhinestone detailing, “American Exceptionalism” steps beyond the familiar, big-issue debates with a vision of an untainted “America” where we’re all on the same page.”

So basically, PJE is a clothing line that puts the essence of America onto cotton, right?

The tee itself feels like high-quality fabric, incredibly soft, I think they’re using some kind of custom garment rather than a widely available blank tee. They run small, quite fitted, although quite stretchy too, so if you like your tees quite loose then order a size up, and if you want to show off your well-sculpted guns then order your regular size. The print is really soft too, as if it has already been washed in a few times.

As you would expect, having 12 Swarovski rhinestones on your tee pushes the price up a bit, the standard ‘Mas Duro‘ shirt without the rhinestones comes in at $36, whereas the special edition is $52, which I don’t think is too much of a jump, you’d pay a lot more this kind of thing on the UK high street.

Costiness=$52 URL

You know the drill on extra pics by now.

33 Soft Touch Reviews: PJE Los Angeles (part 1 of 3)

43 Soft Touch Reviews: PJE Los Angeles (part 1 of 3)

53 Soft Touch Reviews: PJE Los Angeles (part 1 of 3)

61 Soft Touch Reviews: PJE Los Angeles (part 1 of 3)

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