
It hit me just now that Johnny Cupcakes if one of the few ‘indie’ designers/labels that tee blogs feature who gets away with putting their name and logo on almost every design. Usually, I hear an argument that people don’t wear Nike, Adidas, etc. tees because they don’t want to be a walking billboard, but I get the feeling that that isn’t the case with Johnny Case, its more like people are proud to support the label, at least until they get too big and there’s a backlash (like with Threadless, not that it seems to have hurt them). Perhaps its also because the name and logo were built into the designs from day one, so it would actually be kind of weird if they didn’t have a name or logo plastered across each design.
Recently, JC released some new designs, and I’m pretty sure that this boombox tee is one of them. And even if it isn’t, that doesn’t really stop me liking it. At first I thought this tee was printed with gold foil, but on closer inspection I get the feeling its just gold ink, which is a little disappointing because with the subject being a boombox I felt as if it could really kick this design up a notch, but I guess I’ll just have to stick with Bean Dip for my gold foil boombox needs. and I was right, it is on fold foil, awesome!
The tee is also available for guys.
Costiness=$35.99 ($6 US Shipping, $20 Outside US) URL
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5 Responses
Kevin
May 31st, 2007 at 2:06 am
1I think the label is okay here. I’d buy this, if it weren’t for sale at almost every popular store around me. I see people who get Johnny Cupcakes shirts from Nordstrom’s!
Bill
May 31st, 2007 at 3:29 am
2Johnny Cupcakes always have good designs. Having the name or logo of the company in the design doesn’t bother me much. I just wish they weren’t so expensive.
David
June 1st, 2007 at 10:12 pm
3I don’t think JC is sold at Nordstrom’s - isn’t part of his thing that he doesn’t want to be sold in that many stores, and no big chains?
Johnny Cupcakes
June 2nd, 2007 at 11:50 pm
4Thanks for the feature on one of my shirts! I just stumbled upon this dope hideyourarms site. To clear up a few things…
It IS gold foil!
I even have oven mitt shapped neck tags built into some of my newer shirts.
I only sell my shirts through my store and website (with the exceptions of a few quality boutiques). One bigger store picked up my shirts for a month(Metro Park)… until I found out how big they were and their expansion plans - I then immediately removed my shirts & canceled my account with them.
Everyone likes what nobody else has. I could make a quick buck going in all these stores, expanding, etc etc.. But it is more important to me to have a strong brand with longevity, backed up by a cult following.
Thanks again for the feedback & don’t hesitate to contact me if anyone has any questions etc..
Best,
Johnny Cupcakes
Andy
June 3rd, 2007 at 1:16 am
5That’s great to hear about the gold foil, I love that stuff on tees! I noticed the oven mitt too, that’s a real nice touch.
I really respect your approach to stores, it takes a pretty strong will not to sell out!
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