Okay, they don’t really hate you, but hate is the theme that runs through their latest line, and just like pretty much everything else that they produce, I rather like it.

Lets enjoy a bit of info about the new range from CRs creative director, Greg:

“The new range has taken a step away from the graphical images seen
in our first range and has moved towards a more text based approach (Roux Ind/Tronic/Brothel).”

“We also continue our ‘twists on the norm’ by changing the well know ‘Love Hate’ theme to ‘Hate Hate’, with the Hate Scream tee and the I Love Hate tee aswell as the Hate Hate knuckles and Hate Size Zero vest for the ladies.We’ve also added female ’slouch’ tees with our suggestive ‘Roux In Me’ and ‘Roux Ind’ prints (attached) that are perfect for the summer festival season and that are amazing worn over a vest or bikini!”

“There are also some new colourways in old favourites, like the neon green on charcoal and black on white Roux In You and of course our best selling design to date; the Stamp,in black on white and pink on yellow!”

They’ve also had some mainstream exposure recently, as their ‘Roux In You’ design was chosen as the number 1 must-have summer tee in FHM magazine, and I’ve seen Tim Lovejoy and some of the other Soccer AM crew sporting CR tees over the past season (for non-English readers: Soccer AM is a popular saturday morning TV show all about football).

As ever, it isn’t the cheapest range in the world (around £35-40), but I really can’t say enough good things about the quality of this brand, everything about them goes beyond everything that I’ve seen from high-end t-shirts labels in the past, I know its quite a lot of money for a tee, but I really do think that its worth it. Check out my review of a tee from their last range for more on their quality.

Chateau Roux