I really love the idea behind the polaroid camera, when you take a picture with it you immediately have something tangible in your hands, and even though I don’t think I’ll ever buy or even use a film camera again, I enjoy having real prints of my photos, its not really the same telling people to look at my Flickr gallery when I can take an envelope of photos to someones house and we can look at them and talk about them together. Yeah, Flickr is social, but there’s nothing like getting together with real people to reminisce.

That was a bit abstract for a tee review, but I think that key to PDCs designs is that they trigger a nostalgic reaction from people who are probably slightly older than me (yeah, I remember that polaroid model, but I love old tech).

People really seem to like these micro prints that PDC are doing, usually my friends don’t take that much notice of my tees, except for saying “another new tee? When are you gonna get something that’ll fit me?” but these tees are actually generating quite a lot of interest, and whilst it is quite weird to be sat a table in a pub with people looking at your chest (unless you’re a girl, obviously) I think it says a lot about the quality of design in these tees.

As ever, quality is top notch.

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