I like Black Sea Apparel, they get that its quite hard for some people to get into the mindset that goes with the messages behind their designs, which is why they’ve advertised their latest offerings with the following tagline:

“Just in time for Summer! New… Hoodies.. WTF? Plus 2 new shirts with cheesy positive messages! :)”

After my faux-mockery last time I mentioned Black Sea’s hoodies I’d like to think that I was something to do with that line! But since it was Fathers Day on Sunday (and I bought a card but forgot to write in it or call home because I was too busy rocking out) I thought that their message might resonate better with some people.

The design is pretty cute, fairly different to what I’d normally associate their aesthetic with, but fun nevertheless, and the colourway helps to maintain the rather light hearted nature of the design.

Oh, and its good to see a brand that doesn’t price out the very people that they want to buy their product.

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