Love the concept and the look, hate the tiny photo’s! Basically, the outside of the hoodie if regular and plain, but you pick a cool lining for the hood. I really like it when people who are designing hoodies think about the whole thing rather than just the bit on the chest, hood linings and prints just make things so much more interesting, to the point where I just don’t care whether there’s something on the front or not.

That said, Hooda also do hoodies that have a whole lot going on up front as well, in the form of their Limited Edition range. In that range they take their linings and put them on the outside, the results aren’t really my kind of thing, but they do look pretty cool.

Hooda

• mmm… stealing other people’s ideas...
• Asterisk by Loyal Army...

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