by Andy on August 10, 2007

INDVSL don’t seem to get all that much blog-love, except for that time when they released that badass glow-in-the-dark hoodie ages ago, so I thought I’d check in on them and they’ve come up trumps with a ladies design once again. The design is elegantly simple, and I really like the way that the pink outline of the leaf is laid over a bit of green (presumably an appliqué), although it would have been cool if the roots had trailed off into the pocket of the hoodie.
Costiness=$68 URL
by Andy on August 10, 2007
Pretty Hammer have been quite a lot of attention from the tee blogging community recently, and with fair reason, they’ve got some great designs, and a really striking website (hand-drawn fish, count me in!).
Here’s a fair chunk of blurb:
“Is it oak and steel? Is it that feeling deep down in your gut when you’ve eaten one too many bagel dogs? Well, maybe Pretty Hammer is all of those things and more. But mostly it’s a clothing company.
Founded in 2005 by Sage Smith and Jeffrey Butterworth, Pretty Hammer is a clothing company that was brought to life with a simple objective—let’s make cool clothes that we’d actually wear. From the illustrated artwork to tee shirt design to signature tags to the website, Pretty Hammer is a handcrafted brand.
Each Pretty Hammer shirt has a story, both figuratively and literally. Every shirt design is hand drawn and put through the wringer, worked and reworked several times before making it to production. Once it has been chosen for print its story is written (literally) and off it goes.”
I have just one question, what the devil is a ‘bagel dog’? Is it when you put hot dogs in a bagel? Because I did that a few times at university when I was trying to clear out my cupboard in the kitchen.
PH are also into philanthropy, and have a shirt in production at the moment that they’re going to give 100% of the proceeds to the Save Darfur foundation, if that’s not a reason to support those guys then I don’t know what is, although I have heard a few arguments against that charity.
Costiness=$25 URL