I already mentioned it, but I thought it deserved a closer look. Concrete Hermit have done something impressive here, they’ve managed to create a logo tee that wouldn’t make me feel like a walking billboard. Yesterday while I was waiting for my car to be serviced I spent a while looking in some clothes shops, and I noticed with almost every mainstream brand that they seem to be addicted to putting their logo and/or name onto every garment, whether it fit or not, and that made me not want to buy any of it, I know some people are into displaying labels, but I think its a pretty cheap ploy on the part of the manufacturers and shows a lack of respect to the customer.
CH on the other hand had made a tee that has their logo all over the front, and yet I like it, why? Because it works,it doesn’t feel like a logo shirt, it feels like a pattern tee with a colour palette that had some thought go into it rather than just being thrown together, and random people aren’t going to know that you’re wearing a CH tee unless they already know about CH. And yes, I realise that if Concrete Hermit were a massive brand I’d probably look at this tee and go “OMG, I can’t believe they just plastered their logo all over a tee! The losers!”
Costiness=£20 URL
If you’re after more updates about their soon-to-be-opened store in London then check out their MySpace.
Prior to launching a complete redesign of their site, Soho Tuna are knocking 30% off their prices. This knocks their tees down to around £20, which is pretty decent for a premium product like this.
So, it’s finally happened, hopefully now I won’t feel compelled to write about absolutely every little tidbit of information that they handed out about the project (what? I wrote about a floor plan?). It’s a pity I’ll probably never go there, as I guess that 3011 North Broadway Avenue is now the equivalent of Threadless mecca; luckily for us though, quite a lot of people have been there and taken pictures (here’s a helpful Flickr link), and Greg from Fantastic Bonanza has actually been to the store and has a great blog post about his visit.
Whilst its hard for me to pass judgment, it does look very impressive, there’s a lot of great touches (like the Threadless door mat), and if I were opening up a t-shirt store then I’d certainly want it to look a lot like this. Then again, most shops don’t have as much cash to splash as the Threadless guys so it was bound to look good, although its also true to say that there’s a lot more attention to detail gone into this store than there is in most mainstream brands that have a lot more cash in the bank.
Here’s Threadless’ Retail page with all the info you need if you’re planning a visit.
I like this tee, it kind of reminds me of American cartoons from the 70s, and the song reference is cool, and just for kicks I’ve embedded the Lucy in the Sky with Diamonds part of ‘The Yellow Submarine’ after the break. Yeah, try watching that and telling me that the songs has nothing to do with drugs…
Costiness=$24.95 URL
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