re-shirt_header Re-shirt: The story store

Hold up, is this a tee company that’s actually had an original idea? I think it might just be!

The idea, I think, is that you buy a used t-shirt with has a bit of history attached to it. Basically, someone writes a story about their tee, if you like the tee and buy it, you receive the tee and it has a number attached you use to log into the site and record another story about that tee. If you become bored of the tee then you can donate it back to Re-shirt and the cycle will continue again. Personally, I think that buying used tees is a little bit odd unless they’re genuinely vintage tees, no matter what story is attached to the garment, and in that way I like Re-shirt more as a concept than as an actual service. But that said, I do like it, its surprising to see innovation within the t-shirt world, though I guess we can expecit this kind of thing in an age when we should all be more environmentally aware of the impact of products that we use. On their site they claim that every tee takes around 10,000 litres of water to create, I’ve heard varying figures including 2,000 litres (as seen on page 7 of this pdf link), but either way it takes a lot of water to create a tee, and often the chemicals involved are harmful to the planet.

I’m quite surprised that you don’t get some kind of credit for sending them a tee, it would probably encourage more brand loyalty whilst helping them to create a community around their t-shirts.

But most importantly, they do have some cool looking tees.

Re-shirt.net

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