Kieran, the man behind LHOME, is one of the people that I like to say, “gets it.” I think that me and him are pretty much on a level as to what good t-shirt design is about. He doesn’t want his line to be about logos, because when other people do that it doesn’t excite him, and he also doesn’t just want to throw a load of popular elements onto a tee in the hope that it will be popular. Which makes me wonder, why is it that the brands I like behave and design as if they don’t want to be popular?

Kieran’s designs aren’t too busy (with the arguable exception of ‘Skull‘), which I guess was the aim, yet manage to be pretty eye-catching, with an excellent choice of colourways throughout the range. With the possibly-African themed tee above being a great example of those colour choices.

Oh, and here’s a coupon code that will get you 20% off everything that I think will work until the end of the month: 0002030188

LHOME

• Lhome news: Afternoon Tee & Roktic...
• Get… 15% off at Lhome...
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