From their mailout:

Beginning today, for the next 5 days (til Tuesday, October 2), all of the shirts in our website store are half price! That’s $17.50 a shirt. You heard me right. I’ll say it again, $17.50 a shirt! We only have a few shirts left of most designs, so don’t wait too long to see what’s available.

(The shirt description will show the normal price — $35 — but it will ring up $17.50 when you place a shirt into the shopping cart).

We are finalizing the roster for our fall run and will be announcing the line-up soon. We have some amazing shirts coming up…

Get on it!

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