A brand that loves pandas? Has cute graphics? Splits its profits three ways (artist, charity, and themselves)? Makes up words like ‘pandafesto’? I think I might be in love!

Ok, maybe not love, but I am really impressed by the way that P is for Panda conduct themselves. Instead of giving an artist a lump sum for their efforts, they get paid on a per tee basis, a system that appeals to me, it feels as if it rewards excellence. They also let the artists decide how much the tee should be sold for, and in some cases, how many of the tee should be allowed to be sold. And they give money to charity, which I always support, and you probably won’t be surprised to hear that one of those charities is the World Wildlife Fund, who of course have a panda on their logo.

This is another in an increasingly long line of logo based tees that don’t annoy me, and whilst I realise that this could be because the logo itself isn’t well-known to most of the planet, I also think it’s because of the way they’ve treated it. There’s no reverence to their brand in the design, it’s almost as if they’ve got a big rubber stamp, inked it up and whacked it down onto the tee. Although, obviously that isn’t how it was made, and I’m sure a lot more care went into this tee than it appears, but the casual-ness of the design is actually what makes it appeal to me.

Quality is impressive. American Apparel stock tee, so we all know what that means (well, if you’ve bought tees off the internet you do). The print feels good too, although I guess that since this is a vintage style tee, the quality of the print wouldn’t matter too much since the more it degrades the more vintage it looks, so it’ll be quite a few washes before this tee starts looking more vintage!

Costiness=$18 Link (several colours available on their site, though this isn’t actually one of them)