Top quality independent clothing from the UK, boy does it make me feel proud to see Brits doing something great in an industry where I usually see the American side.
EIO Clothing are a seriously hot label too, they’re worn by people like Pete Doherty (I feel dirty just writing that), Lady Sovereign, Sugababes, Jamie Callum, CSS, New Young Pony Club, the Klaxons and Andrew Bowness (wink). I know that just because a celebrity wears something
doesn’t make it cool, but come on, that’s a pretty cool list, especially the guy at the end of it!
Their latest range, code-named “Till death Do Us Party,” dropped today (October 15th) and is filled with “bright, bold garments and Electro prints with washed out, burnt out and distressed finishing techniques.” That’s certainly true of the majority of the range, although my sample isn’t quite as nu-rave as some garment. The design is a really interesting take on the traditional crest, I’m not going to claim to understand if there’s any deeper meaning behind the design, but the illustration is absolutely beautiful.
Quality is top notch. The stock tee is by American Apparel. Printing quality feels great considering how large the print is. To distress the tees a little bit they’ve cut the ends of the sleeves and the hem at the bottom of the tee, so presumably the distressed look with increase the more you wear it. It’s a subtle effect, but I think it works quite well. I don’t usually mention packaging (usually because its boring), but my tee came in a really cool screenprinted envelope that you can see in the expandable thumbnails at the bottom.
Costiness=£26 Link (As this article was written before I went to France, the tee wasn’t in their shop yet, so I will update this link at the first opportunity I get)
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3 Responses
Joe
October 16th, 2007 at 7:07 pm
1I really like that envelope!
Haley @ BareApparel
April 13th, 2008 at 8:06 am
2Really nice tee, I like the distressing.
EIO Clothing: Summer is finally here by HIDE YOUR ARMS
June 8th, 2008 at 1:16 pm
3[...] rate (even if it has fallen a little recently). Although, even at £30 they aren’t bad value, my sample tee is still going strong after seven months even with such a detailed design, and we just have to [...]
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