Review: ‘Dia de los muertas’ by Social T

by Andy on December 3, 2007


Social T is one of the handful of t-shirt subscription services that seem to have gained in prevalence, popularity and press attention over the past year. Since this tee is from their November ‘issue’ and this review is being posted in early December I’m afraid you can’t get this tee, but I’m sure next month’s issue will be cool too!


Similar to the excellent Swedish tee subscription service T-Post (review here), Social T’s designs are topical, and as you might imagine, deal with social issues. This tee deals with the subject of the ‘Dia he los Muertas’, which even I can managed to translate as ‘Day of the Dead’, which rather confusingly is actually two days over which Mexican people honour their deceased through various rituals and customs depending upon the local region. November 1st (All Saints Day) is when they remember deceased children and infants, often referred to as ‘angelitos‘ (little angels), and November 2nd (All Souls Day) is for adults. Now, I’m sure that you assumed that I just used the-more-reliable-than-its-given-credit-for Wikipedia for that info. But alas, we all know what happens when you assume something… your usually right, but in this case you’re wrong, all that info (and a bit more) was actually printed in a box that sits on your right side. It’s a great idea, admittedly a little impractical for actual learning, but novel nonetheless. I really like the way that they’ve managed to have three printed areas on the shirt and avoid traditional placement with all of them, I don’t know why, but it feels like it gives a lot more respect to the subject matter than going with a traditional middle of the chest print.


In terms of quality, Social T are using socially-aware American Apparel tees, which is probably exactly what you’d expect from them. The print is soft to the touch as well, impressive stuff. The AA tag has been cut out and replaced by a printed tag with the usual info. Since this is a subscription service I guess that time and money are more of an issue than usual. Each monthly ‘issue’ costs $32 with shipping ($40 for international subscribers), and you aren’t locked in for a year like with some other services, you pay by the month and can stop any time, although if you go for 6/12 month prepaid packages you do get a reduced rate. Tees should arrive on your doorstep around the 15th of the month, giving you plenty of time to show off your new purchase in the appropriate month. Overall, Social T is a good idea well executed, and a good option amongst the subscription services (not that any of them have disappointed me so far).

Costiness=$32 per month (2 and 3 options available @ $32 per month, 6 months for $162, and 1 year for $300) Link

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