Seibei vs Goodie Two Sleeves

by Andy on January 30, 2008



Let’s get this clear from the outset: I like David (Mr. Seibei). He’s a good guy, we bounce e-mails back and forth on a variety of issues, and he’s sent me stuff in the mail before. For that reason I feel as if I’d be on dubious moral ground shouting accusations about what the comparison picture above suggests. That said, when I saw the tee on the right, I immediately thought “dude’s been ripped,” and whilst the two items are fairly different, the similarities are undeniable.Here’s the back story: Seibei first put the tee on the left of the picture on sale in the summer of 2005 and it has gone on to be one of their best sellers. I’ve always thought of the dinosaur as being the unofficial mascot of Seibei, especially as it has also popped up on the Ice Wizard hoodie (late 2006? early 2007?) and Dino checkerboard tee (I have no idea of the date, sorry). In January of this year Hot Topic started selling the the tee on the right, which is by a brand called Goodie Two Sleeves, who I know nothing of, though my research suggests they’re pretty big and are suppliers to chain and department stores across America. So there’s about a two and a half year gap between the two tees going on sale.

David’s hope is that G2S stop producing and selling the “Awesome Monster Tee,” and has contacted them to that effect. In reply they have stated that any resemblance of their design to “Sandwich Dinosaur” is completely unintentional. Offers were made to David (I am broadly aware of what the offers were, but I don’t think it is appropriate to share them), stopping selling the “Awesome Monster” was not one of those offers, so David declined what they put on the table.

I think that gets us up to speed. David seems fairly resigned that there is little he can do about this. We’re looking at a David vs. Goliath situation (in this case the David is actually called David, which helps the metaphor) and his one-man-brand can’t really compete with G2S and HT on a legal battlefield. I guess the only way he can console himself is that he’s not the only person that this has happened to, which I would presume isn’t much consolation at all.

Sandwich Dinosaur tee: here
Awesome Monster tee @ Hot Topic: here
Seibei: here
Goodie Two Sleeves: here [warning: Fash site with some sound] Original post on the Seibei blog: here
Fantastic Bonanza’s take: here [note: slightly less restrained than mine]

  • Joe

    The whole situation is pretty lame. Digging David’s original article could help spread the word:

  • Kevin

    What’s funny is I’m wearing the Seibei version today. I’ve for sure seen some things that I swear I’ve seen online, only from a different company before. Also, this seems to happen on Threadless winning designs as well. I think David would be able to get it off the market, but the struggle would be pretty tough.

  • David

    the matter is settled! Hot Topic won’t be reordering the shirt, so it will sell out in the “test markets”, and that should be the end of it. Goodie, of course, will have the option to sell it themselves or through another chain – I told them that I sincerely hope they don’t do that, but it could happen, but as far as I’m concerned this whole matter is over.

    Hot Topic was actually SUPER COOL about the whole thing, and very understanding, and the guys behind Goodie aren’t bad either – they were just trying to protect their business, just like I was trying to protect mine.

  • Andy

    Follow-up post coming soon David, cheers.

  • Ayden

    Thumbs up from me!

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