If I had a category for it, I’d describe this as being a ‘logo design done right.’ I guess I only feel that because Sankes & Suits aren’t a household name brand, if this were a Nike hoodie I’d probably be boiling with rage, but since S&S are smaller then I feel as if they can get away with it, especially when they’ve pulled it off with such style.
I really like the subtle use of colour in this design. Firstly, the way that the text is the same as the hoodie works really well, from a distance (well, when I look at the thumbnails, which is kinda the same thing) it almost makes it look as if the overlapping, repeated logo is actually the scales of a snake. Sceondly, the way that they have white laces for the drawstring hood and white for the zip-up. I know that those are only little things, but they help to bring together the whole package.Costiness=$35 Link
