Helvetica Neue by Progresswear

17 Apr

Posted by Andy as Mens, Other Apparel, T-shirts, Womens

The Progresswear team are taking a short break from trying to raise political awareness through t-shirts and instead have turned to one of their other loves, typography. I don’t really understand why it is that typography seems to be ‘cool’ at the moment, I guess it makes sense to see niche tees celebrating certain typefaces, but I even saw pirated versions of Helvetica The Movie being sold in Hong Kong, madness!

I suppose that if you ‘get’ this design then you’ll like it, but if not then you probably won’t be bothered with it so I’m not going to try and persuade you either way. I do think that I’d enjoy this design more if the numbers were bigger though, since I always think of Helvetica as a font that deserves to be seen large. In keeping with Progresswear’s standards, just as they give proceeds of political tee sales to political charities, a portion of the sales of this tee are going to design education programmes.

Costiness=$18.99 (special pre-release price) Links: Mens/Womens

Tags » American Apparel • black • helvetica • progresswear • t-shirt • tank top • typography

4 Responses

Amanda

April 17th, 2008 at 5:18 pm
1

I agree; what’s with the surge of typography tees as of late? It’s cool to see type getting so much spotlight, but it’s definitely the “hot item” right now…especially Helvetica. whodathunk!
Kevin

April 18th, 2008 at 8:09 am
2

I must say, this is a REALLY sleek looking design. I thought it was an American Apparel print at first.

I would much like to see the movie though, is there an english version, or one with subs at least?
Andy

April 18th, 2008 at 11:55 am
3

I was under the impression that the movie was in English, so no subtitles needed, you can get it on Amazon for $20.

I see what you mean with that American Apparel comment though, it is in their style.
Patrick

May 2nd, 2008 at 3:09 am
4

Thanks for the kind words about the shirt. Or were you referring to the little promo art for it?

Either way, this thing has taken off big time with my fellow designers. More to come soon. Check back.