Every so often I get reminded by people just how much water and chemicals it takes to make a t-shirt, I’m pretty sure that they’re just jealous because my t-shirt collection is so awesome, but they are making a good point about how I’m destroying the planet by having tees in my closet that only get worn every few months.

I know I’m being flippant in the above paragraph, but seriously,
Continental Clothing are attempting to do their part in the global war on climate change with their new Earth Positive range. Over the past couple of years Continental have been trying to make the company more environmentally friendly, they’ve managed to reduce the carbon emissions of the entire production and shipping process for a basic white tee (size large) by a massive 89% to just 671 grams. It should be noted that this isn’t done by carbon offsetting, they’ve physically reduced the amount of gases that are being emitted from production, in part by only using green energy suppliers that use wind and solar power, using biodegradable packaging, no airfreighting, . This particular tee is also 100% organic (are you surprised?), as certified by the Soil Association, and produced under the Global Organic Textile Standard from Indian Cotton.

These steps have led to the Carbon Trust (a UK governmental organisation) asking for Continental Clothing to serve as a case study for the clothing industry so that others can benefit from their research and development, so they’ve clearly done some impressive work here improving their products.

Its quite hard to review a t-shirt like this, because even though you know it is much better for the environment, it still just feels like a normal (albeit high-quality) t-shirt. Obivously, that’s a good thing, if a t-shirt sucks, people probably wouldn’t buy it just because it wasn’t bad for the environment, so creating something that is either better than the original, or of equal quality whilst resulting in about a tenth of the emissions is a great step for them to make. I had noticed Continental Clothing becoming popular with more and more brands (including perennial HYA supporter Turtlehead) over the past few months, and I would imagine that a tee like this would be popular with people that usually look towards American Apparel when they’re picking a stock tee to print their tees on.I can’t find any information about pricing in the literature, or on the websites, but I would imagine that it would be pretty comparable to most similar offerings from other organic and ethical producers.

You can see the whole range (more than just t-shirts) at the dedicated Earth Positive Online site, and there’s also some info on the range and everything else CC at the main Continental Clothing site.

Yes, I managed to take extra pictures of a blank shirt.