I don’t expect anyone to be buying this pair of hoodies since the price is $480-$600, but you know how I’m a sucker for instances when clothing and technology, and these hoodies are most definitely one of those instances. I could try and explain it myself, but the makers are far more eloquent than I am, so…

A fitted dark-blue canvas hoodie sports the collection’s abstracted logo in a pattern made of a futuristic silver conductive fabric. When two people wearing the hoodies embrace they actually power each other up through that pattern. The symbolic energy transfer becomes fully actualized and the embrace is instantly translated into an explosion of light and sound.

Small white lights flicker in the back of each hoodie forming a big-dipper pattern while a faint heart beat sound is emitted. The hoodies themselves take their design inspiration from the construction of early Siberian hooded coats, creating an enveloping safe haven, a tranquil vestige of protection and romanticism. The hoodies also come in a luxurious, cashmere-like 100% bamboo basket weave — very huggable indeed.

Amazing, right?

I know that it’s practical application is actually pretty limited, but the very idea of a hoodie that is powered by hugs, let me say that again> Powered. By. Hugs. Is just utterly fantastic to me, its like a real life version of the Care Bears. Its cool how Studio 5050 seem to have also made a quality garment too, usually techno-clothing is more focused on the electrical side of things than the quality of the clothes, so its good to see them going above and beyond in the name of comfort.

embrace-me by Studio 5050

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