Torso: Redesign & Excitement Building ‘Print Meter’

by Andy on May 29, 2008

It looks all cool and stuff

Matt, the guy who used to write Torso the blog, and now runs Torso the clothing company, dropped me a line to let me know that the website had undergone a revamp, making it a lot easier to navigate around and generally pretty-fying it. That’s nice, but the ‘print meter’ is waaayyy more interesting:

Torso really is about putting profits back into producing more tees from talented artists, and so we’ve added a “print meter” under our menu that shows people relatively how close we are to having the money available to bring out a new design. It will be updated every day and will directly reflect profit and returns from sales that we can put towards awesome new stuff. Once the white marker is reached you can be sure we will have something on the go that we can hopefully release shortly.

I don’t really know if seeing a meter would encourage me to buy a tee, but I do think its a really cool idea, showing that buying a t-shirt can actually make a difference to a company is what separates small businesses like Torso from the big fish, and this is a great way of visualising that connection.

Torso

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