

Hi, We are EIO Clothing, a small streetwear brand from the uk that has built up a cult status for individuality and creativity. We just wanted to bring to your attention one of our designs that has been blatantly ripped of by the Just Jeans Company (Australia). As you can see from the images the only difference is they have changed our logo for theirs (even the models show an uncanny resemblance)! Unfortunately i can’t link directly to the tee on their site since it is no longer up there.
The Dice tee has been a classic for us. We released it 2 seasons before Just Jeans. They are a huge company with about 300 stores across Oz. We don’t know if they knew about this directly or if it was just some low life on their design team. Anyway glad a blog like yours exists to at least have some come back.
As the first commenter says, “ouch,” ouch indeed.

Council Dukes is a new streetwear label coming straight outta East London- it typifies all that is admirable about the gentleman thief, the geezer, the cheeky conman who’ll rob you blind with a smile on his face. With a lineage stretching from Robin Hood to the Artful Dodger and from Butch Cassidy to Terry Thomas; history and fortune have always favoured the smart as well as the brave.
To be completely honest, I don’t really see the qualities of a gentleman thief running through this new line of tees, but I do see a lot of promise. The designs, whilst almost entirely focused upon their own name, are fairly original, make decent use of gold foil (no wonder they’re gaining a following in the British hip hop world), and they seem to have the quality aspect down too. All the tees are 100% made in Britain, limited to 100 pieces in their first run, and finished with Council Dukes hem and/or sleeve tags.