Straight from their post on You Thought We Wouldn’t Notice:

Hi, We are EIO Clothing, a small streetwear brand from the uk that has built up a cult status for individuality and creativity. We just wanted to bring to your attention one of our designs that has been blatantly ripped of by the Just Jeans Company (Australia). As you can see from the images the only difference is they have changed our logo for theirs (even the models show an uncanny resemblance)! Unfortunately i can’t link directly to the tee on their site since it is no longer up there.

The Dice tee has been a classic for us. We released it 2 seasons before Just Jeans. They are a huge company with about 300 stores across Oz. We don’t know if they knew about this directly or if it was just some low life on their design team. Anyway glad a blog like yours exists to at least have some come back.

As the first commenter says, “ouch,” ouch indeed.