‘New’ basically means that Linty Fresh announced these tees almost 2 weeks ago and I haven’t managed to get a post out about them, so whilst one of these tees is called ‘F is for Fresh’, I’m afraid that if these tees were strawberries they would have perished many days ago. Luckily, they aren’t strawberries, so they still look damn good.

The blue tee, ‘F is for Fresh‘, is… crazy, I have no idea what’s going on, and I think that’s kind of the aim, read Eric’s (Mr. Linty Fresh) description of the tee and it’ll start to make sense:

It seems that lately my most effective method for producing designs has been unpredictable and unplanned, and this tee is a good example.

It started with the letter “f”. I took it, vectored it, sliced it up, tugged at the corners and bent the curves, and eventually got to noticing that I could spot faces in the negative space it formed. So I went with it. (Why not?) Soon there were a small myriad of mutated f’s combining to create different characters at every angle. Naturally, a whale, a choppy sea, and gentleman from the turn of the century wheedled their way in, too.

It’s kind of the digital, grown-up version of what most kids do when they look at clouds and try to spot things. It’s cool to know I haven’t lost touch with that sort of thing.

The green tee, Eye Scream, started out life as a collaboration between LF and J3concepts that was meant to be a tiled pattern hoodie (see a mockup of it here), but when it turned out that would be hella expensive the design was simplified and turned into a t-shirt. It is possible that the hoodie will see production though, so I’ll be keeping my eye on that.

Linty Fresh