Dirty shirts are a promotional tool (I knew it!)

by Andy on June 27, 2008

orgy 2 Dirty shirts are a promotional tool (I knew it!)

A company in Thailand needed to get the word out about how great their detergent was, so they did what everyone else does and sent a package with a sampler of the product to households across the country. They did a little something extra though, they wrapped the package in a white t-shirt. As expected, the Thai postal service got the tees good and dirty, and what do you need to clean a t-shirt… detergent!

Advertising companies really are having to push themselves nowadays, aren’t they?

More pics, and the rest of the story, here. [via notcot, which still has taste even if it doesn't have tastespotting]

  • http://www.mingled.co.uk MiNGLED

    Great piece of original direct mail. Shows what can be done with a bit of creative thinking (and a client willing to listen to the agency’s good idea).

  • http://www.bastardandfriends.com/ Derek

    Dam thats a pretty good idea. Good stuff!!!

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