I have no clue why I like this, but I do:

Let’s CELEBRATE our differences by NUMBERING EVERYONE around the world! WANNA JOIN???

STEP 1: Order a WEARENUMBERS T-SHIRT with your unique personal number for €25,-(including shipping!) Number 1 makes your T-shirt by hand, see his Youtube video.

STEP 2: Make a photo/youtube video of yourself with shirt and mail it to: info@wearenumbers.com Then it’ll be put here, linked to your favorite website.

The first 1000 people will appear in a special book!!!

If I’m reading this right, #1 is a bit peeved that there are companies out there that have made fashion disposable (big fashion brands making items ‘in’ and ‘out’ with rapid succession), and is trying to buck that trend by running a clothing company that only offers one design. I don’t know if #1 will be successful in creating a new fashion culture, but good on him for trying.

WEARENUMBERS [via Josh Spear & Tcritic]