Techno Tree by Si Scott for Electronic Poet

by Andy on July 31, 2008

Time for a bit of lazy-blogging, here’s the press release:

This exclusive t-shirt is in line with Electronic Poet’s tradition of blending its fashion, art & science of music inspirations. Based on a traditional Family Tree, the t-shirt is hand drawn by hip illustrator Si Scott with the help of DJ and music journalist Ed Karney,. It shows how electronic music evolved, from cult pioneers Kraftwerk to today’s minimal heroes Matthew Dear and Luciano. The structure of the tree takes the form of stylized electronic wires and the result is totally unique and beautiful; the original artwork, ink on paper, was actually 1.5m in height before being reduced in size for the actually t-shirt design.

To celebrate Electronic Poet’s Autumn/Winter line (of which the Techno Tree tee is a part), they’re having release parties at Selfridges stores across the UK, starting this weekend in London.

If you’re that way inclined, head over to your nearest Selfridges store on the dates listed below to enjoy the Pioneer sponsored events, where you will be given guest list passes to club nights and entered into a competition to win a pair of Pioneer CDJ1000 digital turntables when you buy some Electronic Poet clothing.

London – Saturday 2nd & Sunday 3rd August (w/ Paul Woolford, Disco Bloodbath DJs, James Hillard and Simon Morell playing instore from 12pm to 6pm on the Saturday)
Birmingham – Saturday 23rd August (w/ Alex Shelton and Sub-An DJing)
Manchester – Saturday 9th August (w/ Unabombers, Andy Whittaker and Alex Morris providing the tunes)

  • Derek

    i didnt get it at first, but once i read the story i really thought it was great. and now i love the idea behind the t shirt.

  • Kevin

    I agree, this is an awesome shirt.

    For one thing it’s a style design that I really like, but I also think the concept is pretty creative and all around cool.

    It’s difficult not to see parallels to networking with this shirt, which ultimately adds to my enjoyment of it.

  • carlos

    where can i buy one on-line

  • Simon Cruz

    Even i want to know that.

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