August 2008

I think that the thing that drew most people to itself. was the fantastic glove pocket tee, and designers were probably drawn in by the possibility of a $4000 cash prize for submitting a winning design, but if you took a closer look at itself. then you would have found a very promising site with some excellent designs.

Initially, itself.’s tee designs were fairly subdued affairs, single colour designs printed onto white tees. Recently though, their design competition has resulted in a couple of rather more colourful winners, but I still think that their first wave of offerings has a lot of charm about them, and ‘more tape?’ is no exception. It’s simple, it’s fun, and I have absolutely no idea what it means, if its meant to mean anything, and as I’ve mentioned in the past, that’s how I like it. The original version had stripes running down to the hem, but I think it looks a lot cleaner and executes the concept better with a few less stripes.

itself. don’t rely on a third party such as American Apparel or Continental Clothing to produce their tees, they use a custom shirt that they’re really proud of and with pretty good reason too. If you click through on that last link, you’ll see why they like their tees so much, a wide and loose neck, thin ribbing on the neck, as printed tag rather than a hang tag that might be slightly irritating. These things all show that they’ve looked at what they would like to wear, and then seen that vision through. I’m sure they also used to claim that they dipped all the tees in a special wash of love and joy (or something along those lines), but I can’t see it on the site now. The tee is indeed very soft, and the fit is really nice, ever so slightly shorter and ever so slightly thinner in the body than an AA tee (at leas that’s how it felt, I haven’t checked the figures). I’m not in love with the neck though, wide necks aren’t really my style, they make me feel like Khalid Sheikh Mohammed, but it isn’t exactly so big that it would put me off from buying the tee. In terms of the print, I was worried that it wrapping around under the arms would make it feel a bit constricting, but thankfully that isn’t the case with the water-based ink print.

Costiness=$21 Buy the Mens Version/Womens Version

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