Where to buy great t-shirts in London

by Andy on September 5, 2008


When I was down in London recently I was doing some shopping and naturally I wanted to see what the capital had to offer in terms of t-shirts. I’d done a little research before my trip, and found a few cool places, but I couldn’t find exactly what I was after. I figured that if I’m searching for that kind of info on the internet, then other people probably are too, so I thought it might be a good idea to make a list of clothing stores in London.

Upper Playground

Address: 31 Kingly Street, London, W1 (Google Maps Link)
Upper Playground have six retail stores, five of them are on the West Coast of the U.S., and luckily for us, one of them is in London.


Address: 19 Fouberts Place, W1F 7PZ (Google Maps Link)
If you’re going to Upper Playground, you may as well pop around the corner and head down Fouberts Place, where you’ll find Demo. It’s a fairly small shop, but it’s a veritable aladdin’s cave of top notch streetwear. Demo also happens to be the only place in the UK where I’ve seen Imaginary Foundation on sale, so its well worth a vist. Oh, and they have XLarge too.

Super Superficial

Address: 17 Fouberts Place, W1F 7QD and Kingly Court
I don’t know why Super Superficial‘s only retail shops are within a couple of minutes walk of each other, but as long as they keep producing such great designs and offering Graniph-style discounts for buying more than one tee then I’ll be paying them a visit. If you want to pick between the two, I’d pick the Kingly Court shop, it feels a little larger, and I like the way they’ve fitted it out, but I assume they both offer the same range of designs.


Address: 42 Carnaby Street, W1F 7DY (Google Maps Link)
Howies are a Welsh brand (who are astoundingly frank and open in their ‘about us‘ section) that produce really cool, simple tee designs. They started out life as a skate/bike brand, so you see a lot of those themes running through the shirts. Oh, and they’re eco-friendly too!

Chateau Roux

[Picture credit: Super Indellible] Address: 17 Newburgh Street, W1F 7RZ (Google Maps Link)
Chateau Roux are a pretty young brand (launched May 2006), but they’ve managed to get pretty big, pretty fast, and opening their first store earlier this year is strong testament to that. I wonder what kind of packaging they use when you buy a tee there, because when you get one in the post its a pretty special occasion.

Lazy Oaf

Address: Kingly Court (Google Maps Link)
Lazy Oaf had a face-lift recently, and boy does it look cool. The LO shop sells all kinds of things, clothing, jewelry, and stationary to name a few, all of which have sprung from the creative mind of Gemma Shiel.


Address: 188 Brick Lane, E1 6SA (Google Maps Link)
We’re moving away from the Carnaby area now, and heading to the land of Terratag, the guys who are all about Gundam, Graff, and Girls. They have a flagship store on Brick Lane (though they are stocked in a number of other locations across London and the rest of the UK) that shows off both their clothing lines and printed art.

Your Eyes Lie


[Can’t find a picture of the store, sorry guys] Address: Unit 6b, Camden Lock, NW1 8AL (Google Maps Link)
Your Eyes Lie is a brand run by a British and Thai designer that make some pretty darned awesome black and white tees, though they have started branching into the world of colours.

Concrete Hermit


[more pictures here] Address: 5a Club Row, London, E1 6JX (Google Maps Link)
Just a stone’s throw from Brick Lane, Concrete Hermit have a brilliant gallery/store that is well worth a visit. I’ve done a full review of the store that can be found here, but the short version is that they sell art and tees done by the artists that they feature in the gallery.


[Picture credit: northerncontinent] Address: 8 Earlham Street, WC2H 9RY (Google Maps Link) & 117 Clerkenwell Road, EC1R 5BY (Google Maps Link)
Technically, Magma is actually a design bookstore, but considering they sell some 2k by Gingham tees I think I can shoehorn one of my favourite London stores into this list. I can almost guarantee that if I ever enter this store I’ll be walking out with a red plastic bag that has T magazine (or something else achingly cool) in it.


Address: 7 Upper James Street, W1F 9DF (Google Maps Link)
Hideout deals with higher-end streetwear labels such as Supreme, Billionaire Boys Club, and Neighborhood, so expect to leave this store with a far lighter wallet than you went in with.

Slam City Skates

Address: 16 Neal’s Yard, Covent Garden, London, WC2H 9DP (Google Maps Link)
As you’d imagine from the name, Slam City Skates is heaven for skaters, but a lot of their clothing is friendly to those of us that have the balance of a top-heavy pin stood on a piece of rope between the Grand Canyon in a high-wind (… I can’t skate).

I’m sure that I’m missing loads of great stores off, but since I don’t go to London all that much I haven’t had a lot of opportunity to go exploring, so if you know of a shop that should be on this list when I’m next down in the big smoke then leave a comment and I’ll add it to the list (after a thorough vetting process of me deciding whether its cool or not).

  • Kevin

    Now all I need is a plane ticket. I didn’t know Terratag had a store, that and lazy oaf are worth however much a plane ticket cost alone.

  • Jason

    God I love this blog. Great work! Will definitely be making a trip soon :D

  • http://www.mingled.co.uk MiNGLED

    Carnaby Street, pretty much the epicentre of London’s T-shirt world, and just over the road from where I work!

  • Ben Brown

    Very good, I bloody hate upper playground, load of bollocks but the girl next to me loves it (different strokes…) I think while in the brick lane area the the t-shirt sellers in the sunday markets probably sell the most affordable and creative t-shirts. Worth a mention

  • David

    Bricklane probably the best place as everywhere else just sells the same old shit. The friday market in spitafields is algo really good with all the young upcoming designers and really creative Tshirts. But i mainly shop with http://www.roktic.co.uk they are london based but just sell online i think.

  • http://swingers-search.com/ victoria

    last Sunday I’ve just enter to search london and get your Where to buy great t-shirts in London by Hide Your Arms post as a result! That’s what exactly what I need! God bless Internet:)

  • http://www.weadmire.net josh

    Sweet round up of all the tee shops. I’ve been to most of those and liked what I saw. Carnaby street prices make me cry on the inside though :(

    When you’re next in London, maybe swing by our studio, we’re really new but are striving to do something different. We’re in the shoreditch area and all our shirts are £13, hand printed here and designed by our clever guys and gals.

    We decided we might like to cause a little debate and amuse passerby’s by creating a window display of margaret thatcher t-shirts :) Check it out here if you’re interested: http://www.flickr.com/photos/weadmire/3347204946/

    We have a new website and competition on the way (£4k prize money + royalties!).

    Cool blog, I check it every now and again to see what’s happening in t-shirt land :)


  • http://www.tuinmeubelenplaza.nl Tuinmeubelen

    I buy casuals over the internet as it seems me to be so working like when you go and buy to market..i find the things cool over the internet and buy them

  • Libbatron

    Brick lane is pretty good for original stuff – also http://www.chimpogo.com has some awesome original designer t-shirts if you prefer shopping online…

  • http://cultofthecurious.com/ Griffin York

    Walking the streets of London and finding cool shirts is
    always a treat.

    Nice to add some places to the journey.

    We are hoping at some point that
    we can drop anchor in London Town.


  • http://birdtshirt.net/ bird t shirt

    Thank for sharing !!

  • http://www.artisttshirts.org artist t shirts

    Great blog ! Thank for sharing

  • http://www.ninjatshirt.net ninja t shirt

    Great blog ! Thank for sharing

  • http://www.ilovetshirt.org I love t shirt

    Great blog ! Thank for sharing

  • http://www.alientshirts.net/online-predator/ custom t shirt design

    I hoping you keep updating.

  • http://WWW.TSHIRTWORLD.ORG T shirt world

    I really appreciate you sharing this.

  • http://www.phototshirts.org/ customize t shirts

    Thanks for sharing, I really appreciate it

  • http://www.sweetlifetees.com/ sweet life tees

    If at first you don’t succeed-skydiving is not for you.

  • http://birstshirt innok

    your products are really nice and i have been buying them normally

  • joyce

    these clotes quite nice… this shop’s t-shirt not bad too http://www.cafepress.com/joshafel

  • http://www.planeclothing.co.uk Roman Heger

    http://www.planeclothing.co.uk have not only some really nice designs, also the T quality itself is excellent. Found them in Bricklane market, which is a fantastic source of fresh and inexpensive Ts.

  • http://www.ClickSouvenirs.com Cheryl

    A veritable aladdin’s cave of top notch streetwear! Great article, enjoyed it immensly.

  • Mick Spence

    I was there last week during the royal wedding. Saw the best shirt ever, but didn’t stop the bloke to ask where he got it. It was the Sex Pistols’ “Nevermind the bullocks . . . ” design, but instead the copy read: Nevermind the Royal Wedding where’s The Pub?
    Where can I get one of those?

  • Aykss

    There is a great website with some great quality t-shirts. I believe their designs are pure words that were overheard in a conversation in London.
    As we all know, London is a great city with great citizens, and very citizen has his/her own story… So why don’t you jump into the bandwagon to immortalise these great quotes… You never know, one of those quotes could actually belong to you! Go on http://www.cafepress.co.uk/heard-it-in-london and buy a t-shirt to contribute to the immortalisation of quotes by citizens.

  • http://www.alltropical.co.uk/ Jane G

    There is a company called All Tropical (they have a shop in Camden market near Proud Gallery & sell online) that sells great t-shirts which are all designed by different designers. The t-shirts are really cool, good quality and cheap (£15 approx.). http://www.alltropical.co.uk

    Definitely worth checking out – I’ve bought a couple of tops with them and they’re really good!

  • Mujeeb Butt

    Dear Sirs:

    Thanks for your attention to this mail,
    We would like to give you a brief introduction about ourselves,

    Haseeb & sons co. Manufacturing Precision quality Products –

    we can provide all gender clothing, sports trousers, racing bike garments, jogging suits, track suits,jerseys, cotton shirts, jogging suits, track suits , cotton shirts,t-shirts,polo shirts custam shirts casual shirts and all other types of shirts,hoods Haseeb & sons co. pride it selves on the rigorous quality control monitoring every step from the manufacturing process to dispatch, to insure to provide a consistently excellent quality products.

    Haseeb & sons co. have capacity for production of good quality
    Haseeb & sons co. are suppling goods to USA & Canada
    our quality products, and they are continuing placing their orders regularly.
    Haseeb & sons co. provide goods no time as we we say
    Quality Policy: – Our Company always produces best quality products and no compromise in this regard at any cost. But our prices are very reasonable and cheaper than others.
    If you have any more questions, please call us or do write us in this regard.

    Export Executive
    Haseeb & sons co.
    30/127 Shah Sydn Sialkot (51310) Pakistan

  • ChimpDJ

    I buy from http://www.funkime.co.uk
    they’re small but have some really unique designs.

  • Anonymous


  • Desmond

    I love http://www.dustypaw.com. They only have 2 tshirt designs but their tees are ridiculously soft and well fitted

  • vizendra


    we can have good business as we deal in export and inport and we have good contacts so definately we can have good business. We have lot of contacts from local vendours who require clothings.




  • freshfruit

    Streetware from the brand new label NICKED. Not just t-shirts… artworks and prints. All the stuff is 100% organic cotton.

  • freshfruit
  • osamasyed


    I have garments company which makes simple plane T-Shirts all colors if anyone wants so its great and cheap price small,medium,large,extralarge size all size contact me osamasyed247@hotmail.com just email me.. thankz

  • jilok

    I found really nice blog about tees http://www.united-tshirts.com/ . so if you look for some selection chesk this out :)

  • Poly

    I’ve been looking for a list like this for a long time. Thank you so much!

  • http://hideyourarms.com/ Andy (Hide Your Arms)

    This list is 7 years old now so unfortunately a few of those shops have closed or moved, best to check each one to see which is still around, I don’t want to be responsible for any wasted journeys!

  • Jack

    The coolest t-shirt i’ve ever bought was from http://savagelondon.com/

  • http://www.london3ddesign.com Natalia Murashko

    https://uploads.disquscdn.com/images/8f9388d29536779bcb46f959ac0afd53941759e5511e41dd229a7d9214ccaac2.jpg You can get high quality T-shirts in many shops, but not high quality print. Get your garment and come over to us http://customprintedshirts.co.uk/ and we will print anything you want and turn your T-shirt in a piece of art.

Previous post:

Next post:

Get smart with the Thesis WordPress Theme from DIYthemes.