Thursday, September 11, 2008

Last month I wrote a post a post about Squishi that was ’somewhat’ enthusiastic, when a person claims that they want to hug a brand in the title of the post, they’re clearly setting their hopes pretty high. I realised when I was offered a sample from Squishi that I may have put them up on a bit of a pedestal, and that the reality might end be disappointing, they are run almost entirely by a guy called Will & his six colour screen printing machine, which would leave me having to write a review that I didn’t want to…

… but we all know I’m a showman, right? I’m not going to spoil the big reveal yet. I love the design, I’d never heard of Drew Millward (the artist) before, but it turns out that he knows how to draw. Big time. There’s a lot going on, but I think that Drew gets away with it by making the design so fun and cute. Yep, all that blood and I think its fun and cute, the Andy-man has turned dark. The colourway works really well too, I can’t wear this since its a size large (Squishi don’t do XL yet), but I think this is one of the few designs with a lot of pink (and neon pink at that) on them that I’d actually wear.

I know I teased before, but come on, you never really doubted it, did you? The quality is great. The stock tee is an American Apparel blank, so there’s no surprises there, and the print quality is good too. It’s a pretty detailed print, with lots of small pieces and lines that could have easily tripped up team Squishi, but they’re passed the printing test with flying colours, and when it comes to this tee, some of those colours actually are flying. There’s a custom tag sewn in as well, which always gives a nice professional touch.

Costiness=£15 Buy it here

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