DRYRIDE is Burton’s new fabrication technology used in our Outerwear, Gloves, Fleece, Softshell and First Layer. It represents a strict set of criteria that all material must meet to be included in our line. Through a combination of cutting edge textiles and technologies, world class R&D, and a little Burton magic, we’ve built the most comprehensive sheltering system ever. Materials carrying the DRYRIDE name have been designed, developed and tested relentlessly to ensure you stay drier, more comfortable, and on the hill longer.
They’re pretty reasonably priced with none of them costing more than $140, which is a lot less than a lot of the coats I see in Ambleside (a village of about 3,000 people, and about 15 mountaineering stores). The collection is available now at Burton’s flagship store in NYC, but I’d imagine that it will be available at other locations soon.
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