When I was driving up from France (reminder: just one day left to put your entry in to HYAs road-trip related competition) when we were on the British side we stopped off at a motorway service station (yes, I filled up on diesel) for lunch and I got a burger and fries from Burger King. After all that French food I thought I deserved something decent. Burger King sell burgers, that makes sense, but what doesn’t make sense is that they’ve launched a t-shirt customisation site called the Burger King Studio.
As a t-shirt site, its fairly basic, but BK probably aren’t intending to pick up on any of Threadless‘ market share, and the graphics that you can slap onto a tee are actually surprisingly cool… if you’re a fan of the Whopper.
{ 4 comments… read them below or add one }
That is so weird! I don’t really get why they are jumping on the t-shirt customization band wagon??
I thought this was a great move by Burger King to try and add a little ‘cool’ to their brand. http://thefutureofads.com/2008/11/13/burger-king-studio-promotes-lifestyle-branding/
Surprised they did so well with not overselling it.
Frankly Vicky, I’m as confused as you are.
Cory – the idea that Burger King is trying to become a “Lifestyle Brand” is frankly laughable! Who wants to buy into a Burger King Lifesytle??