13
Nov
Posted by Andy as T-shirts

When I was driving up from France (reminder: just one day left to put your entry in to
HYAs road-trip related competition) when we were on the British side we stopped off at a motorway service station (yes, I filled up on diesel) for lunch and I got a burger and fries from Burger King. After all that French food I thought I deserved something decent. Burger King sell burgers, that makes sense, but what doesn’t make sense is that they’ve launched a t-shirt customisation site called the
Burger King Studio.
As a t-shirt site, its fairly basic, but BK probably aren’t intending to pick up on any of Threadless‘ market share, and the graphics that you can slap onto a tee are actually surprisingly cool… if you’re a fan of the Whopper.
Burger King Studio
4 Responses
Vicky
November 13th, 2008 at 5:57 pm
1That is so weird! I don’t really get why they are jumping on the t-shirt customization band wagon??
Cory O'Brien
November 13th, 2008 at 6:04 pm
2I thought this was a great move by Burger King to try and add a little ‘cool’ to their brand. http://thefutureofads.com/2008/11/13/burger-king-studio-promotes-lifestyle-branding/
Surprised they did so well with not overselling it.
Andy
November 13th, 2008 at 6:07 pm
3Frankly Vicky, I’m as confused as you are.
Vicky
November 13th, 2008 at 6:13 pm
4Cory - the idea that Burger King is trying to become a “Lifestyle Brand” is frankly laughable! Who wants to buy into a Burger King Lifesytle??
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