[Well, what picture would you put with a post about articles?]
I’ve come across a couple of articles in the past few days that concern t-shirts which might make some good weekend reading for you.
First up is a Wired article by Clive Thompson called “How T-Shirts Keep Online Content Free” which discusses how big websites can’t sell their content (such as articles, comic strips, and online video), so they sell t-shirts instead. It doesn’t really break too much new ground for us seasoned tee people, but it is pretty interesting and has a lot of interesting facts and figures.
The next article is probably going to be of a lot more interest to those of you that sell tees than those of you that buy tees, as it concerns how one new tee company used YouTube to sell 60 tees on their launch night. In a nutshell, I think that the plan is:
1. Give tees to YouTube Celebrities
2. Get them to post a video wearing the t-shirt
3. People see the tee and buy it
4. Profit!
That’s probably too simple of a way of looking at it, the article goes into a bit more detail, but it isn’t War & Peace so don’t feel too daunted about committing yourself to a long article.
