Akomplice are a great example of a brand that know what taking photos is all about. They’ve got the cool lifestyle lookbook photo’s like the one above (and in the gallery), and then they’ve got standard photos of the individual items (also in the gallery) so that you can get a proper look at what you’re buying. It’s a good lesson for smaller brands to learn, if people can’t see what they’re going to buy, they aren’t going to buy it, so it’s important to learn how to take good photos of the clothes that designers have spent so much time working on. Also, nice pictures of clothes make HYA look better, which makes me more likely to post about those items, and I presume it’s a similar story with other bloggers and website owners.
This release is Akomplice’s 9th collection, and whilst I can’t really nail it down in terms of one style (it happily bounds across a number of styles), it seems pretty damn solid, lots of great pieces to cover you from head to toe, ensuring that there should be something for everyone to like in this collection… probably.
