Chateau Roux’s Amazing Packaging

by Andy on December 16, 2008


I just realised that after telling you I would do it, I never posted the pictures of Chateau Roux‘s fantastic packaging that their tees come in. As you’ll be able to tell from the pictures, getting a tee is a pretty special experience. The whole package comes in a large grey bag (not pictured, due to it’s normalness), then inside that there was a large paper bag like the ones that they have in their London store (these bags are due to be replaced by plastic bags for online orders, but instore will keep the paper bags).

Inside that was the cardboard box, much like a shoe box, but rather flatter, which had been branded up and looked really good. I pulled the box top off the box and found… more packaging! The tees had been wrapped up in some logo-branded tissue paper, which gave the tees the feeling of being treated like a dress shirt.

I guess that all this packaging is something of an ecologists nightmare, and I’d have to agree with you to a certain extent, but as the packaging is so nice, I haven’t thrown any of it away yet. The box will be re-used for storing HYA related documents, and whilst I don’t know what I’ll do with that lovely bag, but I’m sure I’ll find something to do with it.


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