Teecycle takes the Pepsi Challenge

by Andy on June 11, 2009

I *think* this is Teecycle Tim

This might be Teecycle Tim, or it could be one of his friends from a photoshoot.


Okay, not that Pepsi Challenge (that post would indicate a slow news day), but rather PepsiCo’s “What’s Your Pitch?” contest. Teecycle, for those of you that are unaware, is a site that sells cool second-hand tees, and gives $1 from each sale to the River Revitalization Foundation, a Milwaukee based organisation, and the tees are only $7 to start with, so it’s not a token gesture. Clearly, Pepsi liked this (and why wouldn’t they?), and awarded Tim, Teecycle’s founder, a grant of $4,500 to keep on doing his good work. Tim hopes to use the grant to launch a line of tees by local artists, and has other plans for the future as well, such as a documentary about ethical clothing.

Find out more here.

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