Dan from Urban Industry dropped me a note to let me know about a very cool Japanese brand that they’ve just began selling (and may well be the exclusive UK distributor) called It’s Our Thing. The tees aren’t cheap at £33.50 a pop, but you have to consider why that is; one, IOT are clearly a premium brand, two, it must cost a lot to import tees from Japan, and three, everything costs more in Britain. So, yeah, they cost a bit more than the usual tee, but if you like them then you probably shouldn’t let a silly little thing like money get in the way. Here’s a bit of background:
It¹s Our Thing is the collaboration between the graphic designer PMKFA,
based in Tokyo, and Osaka¹s finest screen-printer Sweatshop Union. It¹s Our
Thing materialized in early 2006 after both PMKFA¹s Micke and Sweatshop
Union¹s Matthias for years had by themselves grown the will to create
something of their own. The first line came out in April 2006, and named
³The First Ten², followed by the ³Third Vision² line that was shown at a
couple of exhibitions in Tokyo and Barcelona and contributed to spread It¹s
Our Thing to more shops worldwide. The third line ³Etno² that you can see in
the shop right now is a leap forward for us and shows the visual progression
we aim at. From the cartoon-ish and photorealistic style of the ³Raybat²
sweater to the subtleness of the first female-only sweater, ³Etno², that
came to also name the whole line. Keep it locked for a lot more stuff to
come this year
It’s Our Thing at Urban Industry
