LaFraise are running a €15k, and they’ve redesigned the site!

I get the feeling that a lot of people are going to be entering this competition!

I got the boys in the lab to run the numbers, and €15,000 is just a touch over $20,900 with the current exchange rate, which I’m fairly sure makes this the largest prize ever for a single tee from any t-shirt design competition (you can technically earn more via the Threadless Bestee Awards, but I wouldn’t count the awards as part of the design competition), so clearly this is a fairly large deal. Here’s all the details:

Your mission
Create a design with two versions – one for a classic men shirt, the other for a women shirt from our Mademoiselle collection.
The two versions may either differ in the placement on the shirt, the choice of the used colours or a modification of the design. It’s all up to your design so everything is possible – also a combination of those three factors.

The deal
We will solely select one winner who will be rewarded the €15,000 bonus. The winning design will be printed on 2000 LaFraise-Shirts (1000 Classic shirts and 1000 Mademoiselle shirts). With the conclusion of the contract between laFraise and the designer, laFraise also buys the complete copyright – it will not be temporary as usual. Furthermore, laFraise reserves the right to reprint the winning design.

When?
The submission time will start on 14th July 2009.
The submission time will end on 10th August at 15:30pm.
All submissions uploaded after this time will be rejected automatically.

We will release a special gallery of the 12 best designs on 17th August for a final voting round of 7 days.

Accordingly, the winner will be announced in the first week of September.

Technical advices
The technical conditions (ZIP Files) are the same as for our ordinary contests.

I guess that the designers amongst you are itching to get started, but hold on for a second, there’s other news! Tomorrow, a completely redesigned version of the LaFraise site will be going live. I got a sneak peak of the site when I was touring the Spreadshirt offices (LaFraise is owned by Spreadshirt, but the two are actually quite separate from what I hear) and whilst it didn’t suck before, the new site looks like an improvement. If you want to know more about the reasons behind the changes and what they’ve done check out this video with LF head-honcho Guillaume.

*Update* Screenshot of the new site, they’re using model photos for the tees now instead of the dog photo!