Over the past few years the iconic “Keep Calm And Carry On” design has made an extremely successful transition from cool war-time poster to cool irony-time t-shirt, inspiring many parodies and more than a few copycats. Now I’m not a fancy big city lawyer, so I don’t know a thing about copyright, but I’m fairly sure that Yes No Maybe were the first to release this design as a tee, and now they’re spinning it out as it’s own site so that you won’t get all flustered trying to find it on their main site.
I do believe that the original was white text on a red tee, which is still really cool, but YNM have expanded on that and now offer the same design in numerous colourways, including gold foil on black (shown above, obviously) which I’m rather partial to. Americans will probably find the £19.91 price a little high, and personally I think that £19.39 would be a rather more appropriate price (and you shouldn’t need a history degree to know why).
Costiness=£19.91 Available from Keep Calm London
