Say Hello To The Hipstery

by Andy on September 2, 2009


Usually when I see that a website has a manifesto, I roll my eyes and may even shake my head a bit, because generally clothing companies do not need a manifesto, they make clothes, not overthrow governments. However, The Hipstery do need a manifesto, because they have got quite a hard sell on their hands. You tell them your size, answer a few questions about yourself that will help determine what tee you receive (from a variety of well known brands), pay them €16 plus shipping, and then eagerly await your tee arriving in the mail.

Like I said, it’s a tough sell, people tend to like to know what they’re getting when they pay for a t-shirt, although subcription services like T-Post, Social-T, and the Threadless 12 Month Club being successful, there’s no reason why a site like this can’t do well, especially when it looks so cool and there is clearly some method to their madness (try running through the quiz in the checkout to see what I mean). Also, from what I can tell all their tees are from the US, and with them being a European site, that’s going to save those of us on the baguette-eating side of the pond quite a lot in postage fees (seriously, why do Threadless charge $9 to send a single tee?). The Hipstery team have got me intrigued, so you can expect to see an interview with them coming up later this week.

The Hipstery

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