The
I Am The Trend crew released the latest iteration of their guide to all things independent last week and I must say that it looks great. Unless I’m missing something they seem to have dropped the directory nature of the site (this may have happened a while ago?), so I guess they’re a competitor now… so I should probably be doing some trash talking, but you
know HYA is too nice to stoop to that level!
Threyda are a new clothing line who look as if they’ve been doing this for years judging by how accomplished their designs look and the way that despite having a few different styles the tees are all brought together as what appears to be a pretty cohesive range. So, if you like the look of this tee, then it’s pretty likely that you’ll enjoy their other designs too. Also, from what I can tell, the tees come in boxes too, which is always fun for packaging fans.
Costiness=$29.95 For men, for women
Apparently, Hollywood Gum is big in France and that’s why this tee is funny, and whilst I wasn’t really on a gum hunt in France last month I don’t remember seeing it during my daily visits to the supermarkets around the St. Tropez Bay, so maybe they’re more of a cult product? So clearly, my understanding of this design doesn’t go past the skills of Piu Piu as an illustrator, and it’s obvious that she’s got that nailed, but since I can’t relate to the pop culture reference them I’m still struggling to get excited about the tee that won
LaFraise’s €15,000 competition.
Costiness=€19 for men, €24 for women
Bile Hendersen are clearly a young brand, if you click on any of the links on their site other than buy, you will be met with the words ‘coming soon’. However, what you’ll find in
their Big Cartel powered store is most definitely ready for viewing, as is clearly evidenced by the cool tee above. From the looks of things they’re aiming to promote each of their designs in fun ways too:
Our goal with this company is to make bizarre, outlandish and tongue-in-cheek designs and then promote them by doing strange and hopefully amusing skits out in public that we would tape and then post on our website, youtube, etc…The idea is to share the attitude and personality behind our designs and beyond them.
To promote this tee and the brand in general they went around with a parade float dressed as the character, which is unusual to say the least, and I’m interested to see what they come up with for the other designs.
Costiness=$17 Available from Bile Hendensen
