15K Winner ‘Elephant Gum by Piu Piu’ hits the LaFraise store

by Andy on November 3, 2009

Google Mail - The winning shirt from the 15K Contest is in the shop! - bigguybigcity@gmail.com_1257178359727

Apparently, Hollywood Gum is big in France and that’s why this tee is funny, and whilst I wasn’t really on a gum hunt in France last month I don’t remember seeing it during my daily visits to the supermarkets around the St. Tropez Bay, so maybe they’re more of a cult product? So clearly, my understanding of this design doesn’t go past the skills of Piu Piu as an illustrator, and it’s obvious that she’s got that nailed, but since I can’t relate to the pop culture reference them I’m still struggling to get excited about the tee that won laFraise‘s €15,000 competition.

Costiness=€19 for men, €24 for women

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