Pandycane’s secret store for their anniversary

by Andy on July 28, 2010

pandycane limted edition t-shirts

It’s Pandycane’s anniversary (I’m guessing 2nd because it feels like they’ve been around for more than a year, and to celebrate they’re doing something quite unusual, opening a secret shop with two super-limited designs in it that you can only gain access to if you e-mail Pandycane owner, Tom. This promo was actually launched when I was away so quite a lot of the tees are already sold (the print runs were just 10 & 20) but there are still a few left so if you’d like access to the store you need to e-mail tom [at] pandycane [dot] com and he’ll give you the magic URL.

It’s definitely an interesting concept, and seems like it might be a good way for brands to ensure that super-limited items are more likely to go to real fans of the brand that would actually cherish a limited design.

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