Camiseteria finally get the attention they deserve, on Google Street View

by Andy on October 21, 2010

camiseteria google street view

It feels as if every article about Camisteria, Brazilian t-shirt design competition, has to be accompanied with an explanation of who they are and a question about why they don’t got talked about by more tee bloggers and the design community in general. Clearly, they’re being held back by not having an English-language site, because there’s no doubt in my mind that they’ve got designs with mass appeal, you can order a tee in English by sending them an e-mail, but really, who is going to go to that bother when it’s so easy to buy a cool shirt elsewhere?

Anyway, to the point of this article, a couple of weeks ago Google Street View was launched in Brazil, so they thought they’d launch an epic challenge; the first person to find someone wearing one of their designs on Google Street View in Brazil will win one shirt a month, for a year. It’s at this point I wondered just how big Camiseteria are, do they really sell enough tees that it is likely the Google camera-mobile drove past someone wearing one of their shirts? I’ve never heard of Threadless being seen on Google Street View (I doubt anyone has really looked though). The Camiseteria team themselves thought it would take weeks for someone to find a tee, after all Brazil is a massive country, but in fact it took just three days before this lady found the person above. Of course, Street View being what it is the picture quality isn’t exaclty HD, but I think it’s fair to say that the guy pictured is wearing this shirt. If you look at the actual Street View picture, it’s just some guy walking along a really empty street in Rio, that is one committed Camiseteria fan to hunt that down. If you’d like more info about this story, here’s their blog post about it (and a translated page for people that don’t speak Portuguese).

I think this might be one of the strangest competitions I’ve ever heard of from a t-shirt company, I’m going to have to think up something weird for the competition I’m starting tomorrow (oh yeah, just dropped that teaser on you, and don’t forget about the Threadless book giveaway UK peeps).

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