I’ve featured Sugar Steak Apparel before, but like a lot of the brands I post about, I don’t really know much about their back story. Generally, if I like the tees, I’ll post them, I don’t need to know the back story, but that doesn’t mean I don’t want to know the back story, and if it comes in the form of a nice interview then it’s even more likely I’ll check it out. Usually interview people send me are a bit lame, especially videos, people tend to not be able to articulate themselves too well, but Kyle Creek, the Sugar Steak founder, is clearly a confident guy and comfortable in front of the camera. Also, these Urban Media chaps seem to have the chops when it comes to producing a decent video that doesn’t have a blocky resolution and video that sounds like it was recorded using a tin can in an empty warehouse.
Urban Media interview Sugar Steak Apparel [Video]
Previous post: More news about Mintees