How to make your next press release suck less

by Andy on July 18, 2011

press release advice

I get sent a lot of press releases, some are good and some are bad. I think that most of the bad ones come from people who are just getting started in the business and think that they need to have a grand press release that shows they’re the latest and great people to put their name on a shirt, but don’t really think about it’s going to be read, or if it’s any use to the person reading it.

Openforum.com has a list of 5 things that you’ll want to avoid when writing up your press release. It was written by a guy that works at Serious Eats, but all of the points do apply to people with a t-shirt brand, which is of course why I felt the need to mention it here.

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