Myth Clothing release 3 shirts for their Summer Collection

by Andy on August 19, 2011

myth clothing t-shirts



These shirts aren’t really my style, but the promo photos that Myth Clothing have put out do make them look a lot more wearable than I would have initially imagined, so whilst it’s not the kind of thing that I’d buy, I would probably wear them and like them if they were already in my closet. Al three shirts are £15.99 and printed on American Apparel blanks. I found out about this release on Mintees and found the whole approach from Myth really honest and refreshing, so I’m going to copy paste their post here:

Hey

The new small Summer line is now out!

I wanted to have Craig work his magic on as much as possible so together we came up with doing Apollo as it just felt right being the Summer and Persephone which has Summer vibes to.

Scott Gunner who I’ve been a fan of before I even heard of Emptees did the Minotaur piece and I think it ties the new line in with the old one pretty well.

I killed myself on trying to make Myth the best it could be on this release. It’s still really small and some of the decisions I made wasn’t the right one in terms of finance but I thought as a customer and I’m always stoked when I get a tee from a UK company and it’s printed on AA or high quality blank.

So I printed all the new stuff on American Apparel and looked at the packaging and did custom bags with the Trident logo on.

I’m seriously so happy how it all came out and I hope you guys dig it as much as me.

So they hyped it, but not too much and were realistic about what they could achieve with the brand at this time, I like that.

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