I got an e-mail from John at Abuv almost a month ago, and it’s taken me until now to get around to writing about them. That may provide some comfort to those of you that have e-mailed me an I haven’t got back to you yet. I say yet because I do intend to reply to everyone, there’s just only so many hours in the day, you know?
Abuv aren’t just a company that makes t-shirts (4 designs in at the moment, one of them is not pictured), webbing belts and bracelets, they’re setting themselves apart by offering 10% of all sales (not just 10% of profits) to charity, so if you make a purchase with them then you know precisely how much of your order will be going to charity. I’m not a bracelet wearer, but John from Abuv makes the bracelets by hand himself, and I think it’s cool that there is that personal connection to the items that they’re selling. I know that there’s always a connection when I talk about tee brands because they have the designs made or design them themselves and then get a printer company to produce finish product (it’s a smaller and smaller percentage of brands printing their own shirts these days), but it feels a little different with the idea of handmade bracelets.
The range available in their store isn’t massive at the moment, but everyone has to grow from something and I look forward to see what they come up with in the future.